Wear&Hear

Voice and audio technologies supplier

An end to end solution - from improving the conversion rate (UX) to managing a digital marketing campaign Wear & Hear is the brand name for a line of concept, future-forward wearable audio devices that are being developed by Alango Technologies, a leading supplier of voice and audio enhancement technologies for the communication and entertainment markets. Check the website.

VIEW THE WEBSITE

The challenge

We were called to increase the eCommerce site's conversion rate; it was suffering too many users with no buyers.

VIEW THE WEBSITE

The solution

Preliminary research was first done to learn what users like, Then we redesigned the UI elements so that they matched the user requirements. Next, we integrated digital marketing to drive traffic to the website and its product pages.

VIEW THE WEBSITE

Data from the beginning of the project (30-day summary):

Make a payment goal – 58 purchases
Add to cart goal – 222 products have been added
Newsletter signups – 130
WhatsApp / Messenger chats – 56

VIEW THE WEBSITE

What did we do?

This stage focused on collecting some knowledge about the market, the customers and users, and the client's needs. The following topics were researched:
Customer's needs – per market, product, language, etc. What is the primary goal of the website's.

VIEW THE WEBSITE

UI

The text, photos, videos, and callouts encouraging conversions have been retouched to highlight the refreshed UI elements. We arrange the absolute necessities for users at the outset of the page. We implemented a sticky add to cart widget so the user won't miss a thing. Our checkout interface is now user-friendly.

VIEW THE WEBSITE

Drive more traffic when your site is user-friendly

Once we ensured that the users' needs are met, we can begin the digital marketing process. The digital marketing manager has been recruited for the project so that the website can be more accessible for relevant users. We adjusted the visuals, the content strategy, the article's body text, and so on. All these changes have been done on the basis of market research to find out what we can do to make users of the website happier.

VIEW THE WEBSITE

What were the results following the changes?

Make a payment goal: 77 purchases ➝ +32.76%
Add to cart goal: 286 products have been added ➝ +28.83%
Newsletter signups: 160 ➝ +23.08%
WhatsApp / Messenger chats: 76 ➝ +36%

VIEW THE WEBSITE

Check out more projects

Need Development?

Start

May, 2020

  • 1 Project Manager

  • 1 UX/UI Designer

  • 1 WordPress Developer

  • 1 QA Engineer

Finish

March, 2021