What is Information Architecture (IA) and how does it work? Information as we know it makes the world go round and the internet takes information sharing to an exponential power. With millions of websites and apps craving for our attention to their immensely diverse content/ information, the average website has to be optimally structured to
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Web Accessibility Standards: Making the Web Usable for Everyone
Accessibility, in the context of the web, refers to the design and functionality of a website that makes it usable for everyone, regardless of their abilities or disabilities. In the words of the famous physicist Stephen Hawking, “The Paralympic Games are changing our perception of the world.” The same can be said about web accessibility,
Top 5 UX Design Practices That Will Set Your Website Apart!
Running a successful business is an ever-changing journey that constantly requires keeping on top of everything, especially when marketing a brand using a website or app. If you’re a business owner that relies on their website, you would want to set yourself apart from the competition and let the users interact with your product in
Product Personalization
Personalization can be a powerful engagement tool. The ability to personalize your product can unlock many opportunities for engagement, customer loyalty, and attracting new customers. It sounds so simple to offer every user exactly what they’re seeking, but behind the scenes, it involves a great grasp of how recommender systems operate to serve highly relevant
A simple guide for Ethical Design in UX
It is more important than ever that our products are reliable and honest in the face of dark patterns in UX. Users are nudged towards a direction that benefits the company rather than themselves when designers create a dark UX. As opposed to misleading users with dark patterns, we can build credibility by offering ethical
The Benefits of using an MVP for UX Designers
The temptation can be strong for UX designers to jump ahead and think about how the final product might solve the problem. Since getting to the final product is generally the goal, why not start there? In an effort to work backward from the finished product, one is stifling innovation and creativity. A user’s problem
The Bright Side of Dark Mode
What is Dark Mode? A simple explanation of Dark Mode would be that it turns white backgrounds with black text into black backgrounds with white text. Nevertheless, Dark Mode opens up a world of design opportunities. The concept behind Dark Mode is to minimize light emitted by device screens while maintaining a sufficient color contrast