Voice User Interfaces, or VUIs, have made silent interactions between humans and machines obsolete. In light of how virtual assistants and popular voice-controlled devices have become, it is only necessary to look further into the VUI design and understand it better. What is VUI? Voice User Interfaces enable users to communicate with devices or apps
Mobile apps help build brand recognition and awareness. Today, the goal of every business is to develop a product that satisfies customers’ needs. However, it’s always important to create a solution that does not pose a problem for users. This is why mobile app development companies prioritize Quality Assurance (QA) to develop and launch a
One of the most brilliant women I’ve spoken with, in general – one of the marketing managers who better understands the DNA of the marketing domain, I’m talking about Adi Itach, CMO – chief marketing officer in her profession, is currently finishing her role as head of marketing at Gett Israel. Also, Adi accompanies Israel
Possessing a digital business strategy is no longer a dilemma for companies fighting fierce competition in a rapidly-transforming corporate environment. Having a sound digital business strategy is vital for organizations to prosper in an era when digital instruments have altered the marketplace and brought about new business models. For high-tech powerhouse giants like Apple, Google,
Google has officially announced a new version of Google Analytics, called “Google Analytics 4” from today. The system is based on the App + Web Property that Google introduced in July 2019; this, of course, joins the new branding that the company recently unveiled. This is definitely a significant upgrade since Google launched Universal Analytics.
When using your phone, computer, ATM, and any other digital (or physical) device, there are interaction design elements present. If you need to interact with an object or software, then that specific element or action is designed by an interaction designer (or should be). Swiping, tapping, pressing, and clicking are all interactions designed to get
For startups, mastering email marketing at the company’s inception can play a crucial role in building up a loyal following—or at least gather much-needed attention. Everyone has a different “winning” startup strategy, but email marketing should be at the forefront. The sooner you start, the better your chances of having a successful launch. It can
