Bnnovation

Branding and Website Development Process for the Innovation Department of Bazan

In 2019, the Bazan group established the Bnnovation innovation ecosystem, connecting Bazan with startup companies. This ecosystem facilitates the creation of an ecosystem in the new era of energy. We undertook the branding, design, and development of a website that serves this ecosystem to accelerate innovative solutions in the energy sector.

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Challenges

Understanding the energy domain and integrating data between the startup and energy worlds. Creating a new image for the innovation ecosystem to position Bnnovation as a leader in the ecosystem. Conducting an information security session for the website due to Bazan's involvement. Engaging various audience segments through branding and the new website.

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Solutions

In-depth research on target audiences, similar brands, competitors, and a deep understanding of the energy and tech sectors. Branding that merges innovation with the content world of Bazan. High-tech, innovative design that showcases the services Bazan offers to potential startups. Implementation of an intelligent form submission system to streamline the application process for the innovation platform's labs and programs.

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Outcomes

Brand
UX
UI
Technological and product characterization
System development
Quality control and project management

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Learning about the climate domain through integration with the startup world

The climate sector needed integration with the tech startup realm. We found that a large organization like Bazan could energize hundreds of entrepreneurs, and its extensive experience could reshape the field. By identifying the additional values of the innovation division and understanding the energy domain, we combined the two.

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The Solution: Crafting a new image that positions the platform as an ecosystem leader

Building an innovative platform like Bnnovation required a fresh approach, especially since the tech and energy sectors were unaware of its unique arm. We executed comprehensive branding that encapsulated the values and objectives of the division, resulting in a new logo aligned with the target audience. Additionally, we designed the website and mobile site using dark blue and vibrant green colors to emphasize innovation and the appeal of Bnnovation to Israeli energy entrepreneurs.

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Swift, Efficient, and Innovative Website Development

The website's technology was straightforward, but its UX and UI were cutting-edge. We meticulously designed a novel form system to facilitate efficient submission of acceptance forms to the innovation division. Furthermore, we created dedicated pages for each type of Bnnovation program.

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In Conclusion

We are thrilled to advance the energy sector's integration with the Israeli startup ecosystem. This crucial platform will elevate Israel and empower countless entrepreneurs within the content and technology world.

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