RDT

Advanced Website for Israel's Leading Integration Company

RDT, a prominent integration company in Israel, specializes in providing solutions and services across a wide range of technologies. We collaborated with RDT to design and develop a highly advanced website featuring a promotional section, catalog, and sophisticated e-commerce capabilities, positioning the company as a leader in the ecosystem.

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THE CHALLENGE

RDT's previous website failed to convey the company's current story and did not resonate with its target audience. The lack of visualization bridging diverse fields such as security, computers and communication, electronics, and the web was evident. Additionally, the design and user experience did not align with feedback from management and existing clients.

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THE SOLUTION

In-depth UX research about the company's management, potential audiences, and market trends allowed us to structure a redesigned website with features that cater to the company's evolving needs. The design concept focused on innovation, technology, and organizational leadership. Technologically, the site incorporated multilingual support, data security measures, accessibility features, and integration with Zoho for marketing automation.

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Deliverables

UX
UI
Web development
QA
Integrations

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Advanced Research for Business and Marketing Alignment

We conducted comprehensive research on management, users, customers, and products, mapping the market to create a structure that supports the company's business and marketing strategy. Data gathered during this process informed the creation of a future design language. A systematic UX research process allows for clear understanding of the site's content requirements, its target audience, and measurable success criteria.

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Design Process Highlighting Key Functions

The design process introduced a visual language that combined graphic elements with innovative visuals, emphasizing the marketing aspect of the products. Animations were incorporated to enhance the overall modern and innovative feel.

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WordPress-Based Development with Advanced Integrations

The website was developed using WordPress and clean ACF for seamless content, project, item, and article management. Several integrations with Zoho were implemented to empower the company with marketing automation capabilities. Additionally, an e-commerce section was established to provide a future-ready platform for online orders. This collaboration resulted in a revamped website that not only meets the immediate needs of RDT but also positions them as a technological leader in their industry, ready to tackle the challenges of the digital age.

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