SMARTUP

Crafting a Digital Hub for Startup Success: Website Design and Development

SmartUp, referred to us by our esteemed client 'BioForum,' aimed to showcase their unique startup support methodology—a blend of venture capital fund capabilities and academic institution ethos. Our challenge: distill vast content into a minimalist design, aligning with the evolving trends of 2022.

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Challenge

How do you streamline copious content, diverse information sources, and extensive data into a minimalist design? In an era where websites are no longer content-heavy, our task was to create an impactful yet streamlined platform.

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The Solution

Conducting a user-centered UX research process, we identified essential elements, determined feature inclusions for each, and curated a minimal yet crucial set of pages for the new website.

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Services

User Experience (UX) Design
User Interface (UI) Design
Website Development

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User-Centric and Crucial UX Process

Delving into the startup industry landscape, we explored competition, gathered insights, and identified pain points of startup enthusiasts. Translating these findings into UX designs, we meticulously crafted web pages and features that met both client and user satisfaction.

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Startup-Centric Design

The color palette, aligned with branding components, resonates with diverse startup audiences, motivating them to engage with submission forms and navigate SmartUp's sections. The design, fine-tuned through discussions with Jonathan, a company owner and serial entrepreneur, ensures alignment with the target audience.

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Flexible Development Without Compromising the Site

Prioritizing flexibility, we conducted comprehensive code work, enabling easy block exchanges, fundamental page alterations, color variations, rapid filtering capabilities, and more. A meticulous technological profiling process aligned expectations with the client at a high level.

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