Ido: Yaniv, thank you very much for staying with us and talking about Google Analytics 4. How do you feel about the system so far?Yaniv: For me, it's still Early Days; there's no doubt the system is imposing in terms of UI and user experience, but it's not there yet in terms of features. Google has not yet migrated all the components, companies and organizations will have a hard time making a complete and perfect switch to the system; there is no doubt that it is not yet named in terms of the content of the components that were in the previous version. It feels like marketing executives and general executives need to work with 2 versions in parallel today.
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Ido: Say, as one who is a Growth Hacker, how does this affect you? Does the system contribute to you from your point of view?Yaniv: Very simple. A lot of things today can be personalized; the digital age is based on personalization, so it really helps. You can see that there is the ability to create a personalized ad. Growth people will have the ability to scale-up in a clearer, faster way; decision-making will be done on a data basis. In general - it seems that Google Analytics 4 was designed and tailored to the future dimensions of the "new" profession called Growth Hacker. Another upgrade and innovation that the fourth version brings to the world are that Google Analytics was session-based until today. In contrast, today, the system goes to the place user-based, which indicates user preferences, cross-platform components have improved, which can help "utilize" marketing processes well more.
In general - it seems that Google Analytics 4 was designed and tailored to the future dimensions of the "new" profession called Growth Hacker.