"Less is more" - a principle found in every imaginable area, including architecture, fashion, and even in everyday life. The field of design in general, and UX design, in particular, is no exception in this regard.
The World Is Turning To Minimalist Design
Among the main characteristics of minimalism often mentioned by web designers are:
- Keeping it simple
- Hierarchy of visual expression
- The composition and proportions of the composition must be carefully considered
- The functionality of each element
- Quite a bit of spare space
- Core details are given high priority
- Typography as an essential design element
- Discarding nonfunctional decorative element
Even the given points showcase that minimalism in UI sounds like a user-friendly trend. If used wisely, it allows users to appreciate the main elements of the interface and streamlines the user journey. Additionally, minimalist interfaces usually have an uncluttered appearance that leads to aesthetic satisfaction as part of the core factors of user appeal.
Minimalist UX Design - Who Is It For?
Actually, minimalist UX design can be good for every niche. It is no longer about delivering feature-heavy products. Instead, the purpose is to make those products leaner and enhance their functionality.
According to "Hicks Law", the more choices a person is presented with, the more time he or she will need to make a decision. Minimalism is based on this simple concept. Providing users with a smaller number of choices on a website can help them make better decisions. Having too many options might lead to a user becoming overwhelmed and ultimately abandoning the task.
Reducing steps in the process to make the task easier or faster goes a long way toward creating a positive user experience. It is also more cost-effective to only keep the features that the users actually use and need.
Common UX Design Mistakes
In today's business world, the importance of user experience (UX) cannot be overemphasized. The impressions your target audience has from the moment they click on your website to the moment they make a purchase are what determine your brand's effectiveness. Users should be guided smoothly through the buyer journey on your website or app. They should remain engaged through meaningful interactions. When your website doesn't meet expectations, you'll lose clients to your competitors.
So what are the most important UX design mistakes to avoid?
- Putting aesthetics before functionality - or vice versa - there should be a perfect balance between creative design and functional design on your website or app.
- Jumping on every new trend - it's important not to adopt a new UX trend blindly because everyone is doing it.
- Choosing to ignore responsive design - unless you build your site with a responsive layout, your users will not be able to enjoy their experience when accessing your site from a smartphone or tablet.
- Ignoring content - don't undervalue the power of your content. Optimizing your site's user experience requires authoritative, high-quality content.
- Letting just anyone handle your design work - there are too many companies that believe they will save money by entrusting website design and management to someone within the organization. It would, however, be a fatal error without the proper experience and knowledge.
Designers today need to be both artists and designers, while they also have to be experts in technology. It is always extremely important to remember the design principles of the pioneers regarding functionality and quantity. A minimalist design can be highly aesthetic, but a poor user experience will make users quickly abandon a pretty website or app.