Storytelling takes day-to-day situations and delivers them in such a narrative and picturesque language that the audience can actually imagine themselves within the story, and as a result, listens well to the messages conveyed.
Why storytelling is here?
Storytelling has always existed. After all, since the dawn of history, people have used stories to communicate.
In recent years, storytelling has taken a new, more modern direction; today we are surrounded by diverse content in every place we import content: offline, online, digital, print, long, short and more Digital marketing content has been improved, and today it is called storytelling — the way your brand is telling a story.
You can see more and more public figures, politicians, lobbyists, business owners, and even ordinary people using storytelling to convey their messages. As we mentioned at the beginning, creating a story that will attract the audience is a big challenge, but when it is successful, the message is deeply embedded.
Once storytelling is used as a tool that users use to communicate, any content will get better. This thing is immeasurably crucial in a world in which the war for public opinion and the hearts of consumers is constant, and the content we produce must stand out from that of the competition, or it will be lost forever in the mix of information.
When it comes to storytelling, the story is slightly different. Anyone can learn this subject, and once you know its principles, you recognize who uses it, and when, such as in a PR campaign or TV advertising.
For example, if you think your message is ‘too heavy’ for storytelling or the content is ‘too long,’ think again. High-quality storytelling distills complex messages and ideas into a short, structured, and clear story that makes it accessible and understandable for the users who use your system or website.
Storytelling's value in the UX field
The main value of storytelling to the digital product is telling a story, contrary to solely displaying a collection of boring letters. It actually helps users to read a blog post, a case study page, or any other page in a more pleasant and convertible way.
Use storytelling to describe the problem you solve
Users love stories when they easier remember factoids. So make a story to be real and memorable by writing a descriptive picture. Help the audience to understand the pain and the problem you come to solve. Most importantly, tell the real problem that you come to solve for your customers. It should be done in a pleasant, yet professional way, but mostly it should be a story that customers will love to read.
Examples of storytelling
- Spotify - Go Premium. Be happy. Try Premium free for 3 months. Only ₪19.90/month after.
- Whirlpool - Whirlpool® products and appliances help you care for your family.
- Maltesers - Me with all the love I have to offer.
- Zillow - Reimagine home. We’ll help you find a place you’ll love.
- Huggies - FITS LIKE A HUGG™, FROM THE VERY BEGINNING.
Storytelling principles to improve your user experience
- Storytelling assists us to trigger emotions - it helps us understand the idea better. The design will be looking much better if you use storytelling
- A good story under UX design can help your users to find a purpose to their scrolling. An impressive story will always attract a result.
- We tend to prepare stories intensely. Your users may not be able to recall your outcome at the top of their brain; they will remember a page that created its impact on their minds.