Emanuel

Redesigned a sleek shopping experience for Emanuel’s e-commerce site

Emanuel Wallets, Ltd is the largest company in the leather accessories market in Israel. The company is the leading manufacturer, marketer, and distributor of leather goods to Israel's retail and institutional markets.

The challenge

The main goal of redesigning the site was to improve the website's users' conversion rate and increase its revenue.

The solution

We interviewed the company's existing clients, talked with the company management, looked at their niche trends, and brought our experience in designing eCommerce sites.

The key to success lies in understanding your customers

We conducted user interviews and realized from the company's management the most significant pain of the website that holds them back from increasing its revenue. We received significant customer inputs, and as a result, we built a conclusion document that guided our UX designer in the execution process.

Conceptualizing

We started out sketching the UI & UX as simple and as less complex as possible with our research done. We had to consider what customers liked, make the design up to 2020 and make it appealing and attractive.

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Conclusion

We are so happy with the result; the site looks modern, the mobile version shows unique functions. We started with an outdated website that's now ready to conquer the new decade!

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