MindCET

Tech renaissance for EdTech community unveiled on new website

MindCET introduces a cutting-edge platform that bridges the gap between innovators and learning processes by integrating startups, educators, researchers, students, and investors. The website's primary objective is to provide a space for the development of educational ideas in the digital age.

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THE CHALLENGE

Our primary challenge was to better convey MindCET's story to target audiences, given the inadequacies of the old website. We redefined our audiences and aimed to visually connect technology and education, all while capturing the essence of Israeli entrepreneurial culture in the educational sector through rebranding.

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THE SOLUTION

Through in-depth UX research, we explored technology-education links, interviewed management for updated values, and addressed challenges for innovators and educators. Our communication highlighted MindCET's services, and design emphasized collaboration strengths.

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Deliverables

MindCET's platform has the potential to significantly boost innovation for entrepreneurs and the entire educational ecosystem. Our UX research uncovered the positive values of MindCET, leading us to create a site map and design concept aimed at achieving success for the website.

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Business and Marketing Alignment Research

We created management research, users, customers, and products, we performed a review and mapping of the market in order to create a structure that will support the business and marketing strategy of the company. In the process, we collected a lot of data in order to build findings and conclusions for building the future design language. When you carry out an orderly process of UX research - you can know what the site should include, who it will serve, and what it should bring in terms of results, and then it is easy to measure and establish successes.

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Creating a Refreshing Image Reflecting MindCET's Leadership

MindCET may not be familiar to the average user, prompting us to understand how the website conveys its positioning and image. The new design incorporated the organization's values and goals, using a vibrant color palette of dark blue, orange, red, and green to showcase the platform's diversity and the array of information and services it offers.

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Technological Profiling Serving Site Administrators' Needs

When launching a new website with new developments, we meticulously plan the technological aspects through a well-structured profile document to meet the administrator's needs. Meetings with relevant professionals, including key stakeholders, SEO managers, project managers, and technology directors, were conducted to ensure that the website receives appropriate management and attention.

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Pixel-Perfect Implementation, Attention to Detail

A key milestone in the project was the precise implementation of all designs created in Omnis, including elements, backgrounds, and animations. We believe that such precise implementation ensures that the company truly aligns with its reputation improvement goals. Post-launch, the client reports a significantly improved conversion rate compared to the previous website's results.

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