Torox

An end-to-end branding process that included a new website and system for an advertising and monetization company for apps and games

The project encompassed a thorough research process, Design Sprint, and deep exploration into Torox's identity and future direction. A key aspect of the branding strategy involved the creation of a new name and logo. As these elements were finalized, we progressed towards an organization-wide rebranding, developing a new website and designing a fresh interface for their platform named OfferWall, serving tens of thousands of users and clients.

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THE CHALLENGE

Crafting a Vision & Mission for the company, which did not exist previously. Establishing values for employees and customers and creating a roadmap for the organization's future in the next 5 years. Developing a new brand language aligned with the above objectives. Revamping the system and website for seamless integration of all digital assets.

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THE SOLUTION

Conducted in-depth market research to understand the needs of customers, management, and competitors. Engaged in a Design & Brand Sprint to establish organizational vision and goals, creating a new design language. Redefined the brand narrative, messaging architecture, and visual elements through collaborative workshops with Torox's leadership. Iteratively designed the user experience (UX) and user interface (UI) based on user feedback and market trends.

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Deliverables

Branding
UX
UI
Technological characterization
Web development
Systems development
Quality Control

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Technological Innovations

The new website, built on the WordPress system, underwent meticulous pixel-perfect testing to ensure a high level of finishing. We redesigned the customer-facing side of the system using advanced FrontEnd technologies interfacing with API & JSON, while the server-side was developed by Torox's in-house development team.

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Results and Impact

During the rebranding process we crafted a new brand strategy that aligns the brand and messaging with the company's vision, mission ,and values. Extensive user interviews and market research informed our UX/UI design decisions, and we successfully delivered a new website and system with an innovative design. We received overwhelmingly positive feedback from Torox's clients and end-users, leading to continued collaboration on additional projects.

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Conclusion

Our collaborative effort with Torox resulted in a successful rebranding initiative, demonstrating the transformative impact of comprehensive UX/UI, web development, and branding strategies. The positive reception from both clients and end-users attests to the effectiveness of the solutions implemented, reaffirming our commitment to delivering high-quality products and experiences. We look forward to continuing our partnership with Torox and contributing to their ongoing success.

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