The apps and services we use on a daily basis are meticulously crafted by professional designers to provide the best user experience. In theory, at least. Nevertheless, if you’ve ever found it easier to create an account than to cancel one, you’ve discovered an unsettling trend that is called “dark pattern”. These “dark patterns” can
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Why Is White Space Important In UX Design?
Over 95% of a visitor’s first impression of a business is determined by the design of its website, and great design can certainly help in increasing sales. Therefore, having a modern web design strategy integrated into one’s marketing strategy is more critical than ever. Currently there are quite a few sophisticated UX design trends, one
Less is MORE: Power of Minimalism in UX Design
“Less is more” – a principle found in every imaginable area, including architecture, fashion, and even in everyday life. The field of design in general, and UX design, in particular, is no exception in this regard. The World Is Turning To Minimalist Design Among the main characteristics of minimalism often mentioned by web designers are:
Leading UI/UX Design Trends in 2024
It is crucial to stay on top of the latest trends to keep your website relevant as the world of technology is changing rapidly. Furthermore, businesses today must be more creative than ever before if they want to attract curious visitors and convert them into loyal customers. What Is UX/UI? The role of a UX/UI
Mobile App QA: Strategies, Tips & Checklist for success
Mobile apps help build brand recognition and awareness. Today, the goal of every business is to develop a product that satisfies customers’ needs. However, it’s always important to create a solution that does not pose a problem for users. This is why mobile app development companies prioritize Quality Assurance (QA) to develop and launch a
Interview with Adi Itach, about the role of CMO and how to do end-to-end marketing management
One of the most brilliant women I’ve spoken with, in general – one of the marketing managers who better understands the DNA of the marketing domain, I’m talking about Adi Itach, CMO – chief marketing officer in her profession, is currently finishing her role as head of marketing at Gett Israel. Also, Adi accompanies Israel
Google Analytics 4 (GA4) – interviewing Yaniv Mazor, CMO & Growth Advisor
Google has officially announced a new version of Google Analytics, called “Google Analytics 4” from today. The system is based on the App + Web Property that Google introduced in July 2019; this, of course, joins the new branding that the company recently unveiled. This is definitely a significant upgrade since Google launched Universal Analytics.