Personalization can be a powerful engagement tool. The ability to personalize your product can unlock many opportunities for engagement, customer loyalty, and attracting new customers. It sounds so simple to offer every user exactly what they’re seeking, but behind the scenes, it involves a great grasp of how recommender systems operate to serve highly relevant
Let’s talk a little bit about long-term thinking. This is true – businesses don’t know what tomorrow brings, and due to this reason – we recommend them to start thinking about a strategy that will help them to see great results in the upcoming future. In other words, you should consider today what will provide
Optimization of conversion rates or CRO is simply the process of getting your website visitors to become more active and engaged while browsing through your website. Active users are more likely to become pleased clients who will keep coming back. How do you achieve this goal? That is a great question! We will uncover this
In the previous post, we wrote about some preparations that should be done today so that when the Coronsvirus pandemic is over, your digital asset (app, website) performs better and is prepared for the new users who are going to meet your asset. Don’t wait for the Coronavirus pandemic be over for improving your websites
What is UX? UX is short for user experience, and it refers to a user’s experience of the product or service that they are being offered. Technically, UX can refer to how a user experiences any product (even physical ones), for example, lying down on a comfortable bed to decide whether it is cozy enough
The year 2022 has already arrived, and selling and shopping online has become a common practice. Having eBay, Amazon, AliExpress, as well as Walmart at our disposal has changed the way we shop online. It’s hard to recall what it was like before these and other online shopping giants made it possible to have virtually
It is more important than ever that our products are reliable and honest in the face of dark patterns in UX. Users are nudged towards a direction that benefits the company rather than themselves when designers create a dark UX. As opposed to misleading users with dark patterns, we can build credibility by offering ethical