Businesses, large and small alike, are struggling with the economic consequences of the COVID-19 pandemic. We want to put our two cents regarding marketing activities at a minimum cost: 1. Write Facebook posts / Instagram stories / Linkedin posts (if your audience is B2B) It costs you nothing and automatically sets you as a professional
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User experience metrics to measure to get better results from your site/app
The following article will provide you with the metrics you need to measure to improve your app or site, looking from the UX perspective. Read on and try them! What is a KPI? Key Performance Indicators, also known as KPIs, are metrics that are quantifiable and help organizations define and track progress toward achieving the company’s
CMO for startups: why startups require this?
Building a startup is quite difficult these days as so many people are investing their money and ideas on it. We all know the intention of a startup is growing, either rapidly or slowly. For expanding the startup, a good marketing initiative is necessary, and for which a Chief Marketing Officer steps in. What it
How to secure your WordPress website from being hacked?
A hosting company in Israel was hacked last week. The entire server was comprised of WordPress (WP) websites that were down. To be protected from future attacks (cases in which the server is up and running, but your site has been hacked and is no longer ‘live’), you should consider examining the: Application-side, Client-side, and
Enhancing user experience with micro-interactions
When Facebook introduced the Reactions feature, back in 2016, it was immediately widely accepted by the social network’s users. It enticed the users to explore the feature by holding the Like icon, it was simple to use and it was fun! But what really made it great? It allowed the users to express more emotions
The complete guide to creating a storytelling from A to Z
Storytelling takes day-to-day situations and delivers them in such a narrative and picturesque language that the audience can actually imagine themselves within the story, and as a result, listens well to the messages conveyed. Why storytelling is here? Storytelling has always existed. After all, since the dawn of history, people have used stories to communicate.
What is QA and what should be covered when testing an app or a website?
It is necessary to monitor mobile and website issues on a regular basis to provide customers the best experience. This cannot be done alone and requires services from verified QA engineers. Here is some information regarding what is quality assurance and what should be covered when you’re testing a website or an app. What is