Above the fold is the placement of forms, videos, or any other content above the bottom cut-off of the screen. Companies often place their most relevant content above the fold so that users see it first, without the need to scroll down.
Content layout and placement in the website is essential, as it is what the visitor sees first when loading the page. Content placed above the fold sets the scene for the rest of the content and provides users a preview of the site’s purpose. The content above the fold is the prime real estate that attracts the most attention from users.