A digital marketing campaign is when a company sets up and runs an online marketing effort to promote engagement, traffic, conversions, and/or revenue. The campaign goes hand in hand with the company’s goals and runs through one or multiple digital channels.


With a digital marketing campaign, a set of messages that all share a common theme and that market a service or product are advertised. Campaigns in digital marketing are generally operated through search engine platforms, social media, email, or any other platform online.