Analytics

Definition:

Analytics is a measurement of human behavior on a website. Analytics help website owners and marketers understand and interpret the different behavior patterns on the used products.

Information:

With web analytics, measurement & analysis of specific data is performed in order to obtain a better understanding of user behavior across various web pages. Analytics measure the activity and the behavior of users on a website. For instance: how many users have visited the website, how long they have stayed, how many pages did they visit, what pages were visited, and whether they reached the page by following a link or not. Businesses use web analytics to measure and benchmark their website performance and observe key performance indicators that help drive their business.