Black Hat

Definition:

Black hat is a term used for unethical SEO that doesn’t follow search engine guidelines in order to artificially rank websites. Such tactics include duplicate content, negative SEO, and spammy link building.

Information:

Black hat SEO includes practices that work against search engines’ guidelines and are taken advantage of to boost a site’s search rankings. The techniques of black hat SEO do not regard searcher intent and aim to override good practices by cheating the search engine system and obtaining search visibility via unscrupulous practices. Some techniques used in black hat SEO include cloaking, keyword stuffing, and private link networks.