Clickstream
Definition:
The clickstream is a recording of each click a user makes while browsing the world wide web.Information:
As you navigate a website, you click to complete a task. A clickstream represents the sequence of actions you took, one after another, in order to achieve a particular goal. The information represents digital breadcrumbs that indicate which websites a user has visited, which pages he viewed on those sites, how much time was spent on each page, and where he clicked next. Clickstream analysis can be used by businesses in a number of ways, including strengthening the relationship with their customers. Other benefits of the clickstream analysis include abandonment prevention, identifying customer trends, and finding out how customers reached a certain page by using different routes.
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