Conversion
Definition:
In digital marketing, a conversion is the completion of a predefined goal. This is generally used to track the number of website guests that are converted into paying clients.Information:
Anything a website visitor completes a desired goal, a conversion is achieved. This way, they turn from visitors to leads or customers. A conversion occurs when somebody changes from a passive website visitor to an active, interested visitor or client. Sales are not always the chosen metric. The primary conversions that digital marketers tend to refer to include:- Leads
- Sales
- Form completions
- Email signups
- Subscriptions
- Registrations
- Visits to a key webpage
- Phone calls
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